The client desperately wanted to make an idea about 'the Hollywood Heart attack', but that jokey approach would have lacked emotion. So I pitched them the idea of heart attack victims wishing they could have their heart attacks again. The campaign included tv ads starring a dead Dad, a website where you could go inside your heart attack, as well as print, outdoor and radio. The campaign went live in 2010 and was so effective it's still being used today.
MADC - silver, bronze
Effies - silver (best state campaign)
Effies - silver (government, corporate & social)
NY Festival - finalist