WWF - world's most recycled mailer

Ah, the old DM brief. This one was for the WWF, and focused on the rubbish New Zealanders generate. They actually wanted a hard-hitting letterbox drop that shamed people into action. Instead, I focused on the positive - the power of recycling. One brochure was posted to each suburb, which people could pass on to their neighbour when they were finished with it. We used it as a donation generating tool and then monitored the online donations to track each envelope's progress. In a sentence - little but good.

Cannes - direct finalist
AWARD - direct finalist

John Caples - DM finalist

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