I'm fortunate enough to be the Director of Marketing and Communications at one of the world's most creatively driven start ups - MONA. That means I get to do a bunch of fun marketing stuff for about forty creatively driven brands; including a museum (Museum of Old and New Art), some wineries (Moorilla, Domaine A), a brewery (Moo Brew), a music festival (Mona Foma), a chef's hatted restaurant (The Source), and hopefully a $250m five star hotel (Hotel Mona). And I get to do all of that in beautiful Hobart - the best place in Australia for scallop pies and cheap parking.
In regards my career, while I started in marketing, I quickly moved into the world of advertising, where I was able to travel the world working at great agencies like DDB, Saatchi & Saatchi, George Patts Y&R, and Clemenger BBDO.
Over the years my work has been recognised at all the major award shows, but the high point was probably having my Devondale work win back to back campaign of the year in Australia. That was no mean feat, given when I took over the business it was doing Brand Power ads with an animated cow.
Anyway, it turns out all those years of advertising shenanigans were actually preparing me for the daily shenanigans at the best, bravest and most creative client in Australia - MONA.
So, adland, if you want to have a chat about collaborating on something awesome, or you feel like joining the Tassie dream team, give me a yell.