Mona Shop - Jobkeeper Collection

In the middle of lockdown Mona decided to launch a new fashion line. We called it our winter Jobkeeper Collection, and forced our furloughed staff to be the public face of the campaign. Mona's promise to the public? 'What we saved on the models we spent on the collection'. Almost all the words in that sentence are untrue. Anyway, we sold a shitload of black hooded apparel.

Diemen Awards - Gold Diemen, Art Direction
Diemen Awards - Gold Diemen, Photography
Diemen Awards - Finalist, Copywriting, Integrated

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