To launch Moo Brew's Belgian Pale Ale we tried to find Australia's Palest Belgian Male to be the face of the brand. It did not go well. Turns out Belgians aren't that pale. Or Belgian looking - even when you bleach their eyebrows and dress them in clogs and double underpants. Anyway, this campaign was the ill-conceived result.
We sold out in 24hours.
Mostly because we didn't brew enough.