Every great city needs its own bogan longneck. And a monkey enclosure. Launceston had monkeys covered, so we created the longneck. The end result? The most Launceston beer ever bottled; a sessionable summer lager immune from no-ozone, monkey herpes and roadworks. We supported the product launch with a self-indulgent ad campaign barely anyone could understand. Launceston locals drained the entire state's supply within 48 hours.
Diemen Awards - Gold, Copywriting
Diemen Awards - Gold, Posters
Diemen Awards - Grand Diemen Finalist, Advertising