Devondale - morning strangers

Devondale is a dairy brand owned by a co-op of 2000 short-tempered farmers. They wanted an ad about how awesome dairy farming is, so I wrote the most emotive words I could, then asked one of the best directors in Australia to film it. 'Morning Strangers' was the result. To be honest, it turned out a lot better than it had any right to. Secretly, I also enjoyed writing the poetry.

Spikes - Shortlist
NY Festival - Finalist
AWARD - Finalist
Adfest - Bronze
Adnews - Campaign of the year
Mumbrella - Campaign of the year

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