Notto Blotto - Wellness Bender

The only growth segment in beer is NoLo. So, with the double-edged sword of first-mover advantage, we launched a 0% alc 'hop soda' into the Australian market. Positioned to craft beer drinkers as a fun, healthy alternative to soft drinks and full-strength beer, Notto Blotto is now one of Moo Brew's biggest SKUs. Soberwhelmingly genius.